#weareillmatic

 

Illmatic [il-’madik/]

        adjective         

meaning "beyond ill", "the ultimate", "supreme ill’, “as ill as ill gets’ Nas’ (rapper)1994 debut album ; The greatest 40 minutes in Hip-Hop history. 

about

After being diagnosed with Relapsing Remitting Multiple Sclerosis in 2012, Victoria Reese went on a quest to find out more information about the disease.  In her search, she saw a void - There weren’t many people that looked like her represented when it came to the MS community. Where are the women of color? Where are the Millennials? Where are the mobile patients like her? They are hurting too.  

#WeAreILLmatic is a campaign that unites Women of Color who have been diagnosed with Multiple Sclerosis and want to redefine what sick looks like. So much of the MS community are ashamed of our illnesses and we have no need to live in shame. We may be ill but we are still dope. Why the name?  Illmatic is an iconic debut album by legendary rapper Nas. We want to leave a mark on culture like Nas did with Illmatic. We want to encourage people to fight our battles with illnesses like Nas did with Ether.  The idea of #WeAreILLmatic, this badassness doesn’t exist without Nas - And yes, we got his permission to borrow the name for this campaign. Reese now serves as ambassador for the National Multiple Sclerosis Society where she is an influencer, activist and mentor within the MS community.  

 

 
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awareness Tour

In true "ILLMATIC" form, we went ahead and created a 10-part social media driven awareness tour for this campaign. Why an awareness tour? To make sure we touch a lot of the underserved topics regarding MS, we're going on tour. Over the course of one year, we will show you how "ill" we really are. 

The Genesis

9/18 - 9/22

We invite MS warriors (and anyone else affected by it) to participate by posting photos/videos on social media where they share stories of how they found out about their diagnosis.    Sharing our journey of how it all started not only liberates us but empowers us all. Don't forget to tag us and use hashtags #weareillmatic #thegenesis #msawareness

M.S. State of Mind

Life’s a b*tch

The WorLd is Yours 

Halftime 

Memory Lane

 One Love

One Time 4 Your Mind

Represent

It Ain’t Hard to Tell

 

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DONATION

We've set a goal of raising $10,000 on behalf of this very powerful awareness campaign. All donations are tax deductible.

SPONSORS